The short answer: it typically varies between $200 – $500 for a decent or basic site, and $750 – $1000+ for the good stuff. Remember, you usually end up paying more for the function of the site (the actual web design and maintenance) than the look of the site (graphic design). The reason why? (long answer) Keep reading…
Let’s cut right to it –
if you’re here, you already know you need a website for your brand and another source of revenue to sustain it. So no need for convincing.
But what you really want to know now is, how much is all this “digital stuff” going to cost you?
Well, it goes like this. The amount you spend on a website is equal to how YOU want your site to function for YOUR audience.
*notice the strong emphasis on you and your – sincerely, Captain Obvious*
Don’t get caught up in all the fancy features.
A lot of clients when I first talk with them about designing their site for them, are caught up in the flare of their site. The effects that jump out when you scroll pages. The fast paced sliders. The muted-video parallax backgrounds that made your site look cool-responsive and “3d-ish”…
But there was one ultimate problem each of these clients had early on (and is so common, even I fell prey to it starting out)…
They cared more about how their site looked to their customer instead of how it functioned for their customer.
What good is having a website if all those flashy effects slow your site speed, making your audience leave because of slow loading times? Or even worse, you have the pages cluttered and crammed because you want your audience to see all that you offer?
I say all that to say,
you don’t need to have the “best rated wordpress theme or web-design of…*insert year*” if you don’t need to.
If you’re an audio professional, you need a site that lets your audience hear you and your style of production, and then buy from you directly.
If you’re in the fitness industry, you need a site that highlights your unique ways of getting specific results (instead of the “7 ways to get fit for this summer…” cliche type of programs/posts).
If you’re in the consulting or education industry, you need a site that showcases how your guidance is easy to learn, is worth taking, and fixes the problems your prospects have.
Don’t copy what your competition is doing. Do it better by doing what you do the best.
You’re website should be your brand’s online digital guide or almanac. Something that can add value to the life of anyone who stumbles across it in your field, and for the person looking for specific quality information.
When you keep this in mind going forward, you not only save money on a webdesign, but you understand how any website is supposed to function for people.
“OK! So get it to it, man…how do I pick a design, and how much am I spending?”
Once you know how you want your site to function, all you have left is adding your content. For this, I used the online website and content management software WordPress with website-hosting through GoDaddy.
Hosting + Website Framework (Themes)
I go with GoDaddy for my hosting. I know most folks choose BlueHost, HostGator, and the like, which is fine. I’ve had GoDaddy since I started making websites back in 2009. And every time I needed help, whether it was my website being down, their servers being offline, or whatever, I always had a customer rep that was able to help. Always.
The best web host and one that’s worth paying for, is the one who values your time, business needs, a great customer engagement options. And of course, at a smart + reasonable price based on their WORK (and not their mouth…).
I get my WordPress Themes + Plugins (add-on features) currently from the Envato Marketplace, and then use my own graphic designs to go along with my content.
Pay for what you need, then pay for you want (if you even need to).
The key here for choosing a design is going to be based on your “type“ of content. Meaning your main post type:
– audio files people play
– videos people watch
– text people read
– or a combination of all of them.
You want to get into the head of your audience and ask “what’s the best way for my audience to receive me?”. There’s three ways, by…
Your audience connects with you by 1.) hearing you, 2.) seeing you, 3.) and reading what you wrote.
If you’re going to use a lot of audio or video, you’ll want to make sure you have website hosting that can handle the traffic and storage, first. The more people that visit you online and the more storage space you use, the more you pay a month.
Then, you want to think about what you want your fan or prospect to see when they first come to your site, and how do you want them to react to it.
It has to be more than “I want them to click…”. You want your audience to be more engaging than that (don’t you??)
Your site and design should ALWAYS be focused on how it helps the person on your site.
ALWAYS………….(*notice the dots*)
I can’t stress this enough. Because it’s easy to get sidetracked and forget why you have a website in the first place and what purpose it’s supposed to serve for people.
Your design highlights, and your content convinces & instructs.
What you choose for visual aesthetics is your preference. But where you place your content and how, is important.
I could tell you how Derek Halpern, one of the greatest online and psychology-driven marketers of our generation, says certain colors are better for business because they can convert into higher sales.
And from a designers point of view, that’s critical for your logo and brand in general on your website.
But if you like colors that don’t mix, you like colors that don’t mix. I’m not here to tell you what to like, but what works…
…And with web designs, what works is having a site that’s easy to navigate and straight to the point on delivering specific results.
The “flash” comes from how awesome your content is.
So here’s what I want you to do. What’s your biggest challenge in getting your website started? Design? How it would function? Budget?
Leave a comment below and tell me about it.